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AirAdvice Announces HomeAdvice™ Certification Program

PORTLAND, OR (January 30, 2008) – In response to contractor requests for comprehensive indoor air quality (IAQ) training and growth strategy development, AirAdvice, Inc. has launched the HomeAdvice™ Certification Program for HVAC professionals.

The HomeAdvice™ Certification Program helps contractors:

  • Differentiate from competitors on the basis of knowledge, service, and experience
  • Assure customers that their team is truly qualified to address their needs for clean, comfortable, healthy indoor air
  • Generate more new leads by becoming go-to contractors that AirAdvice recommends to consumers

"The HomeAdvice Certification Program helps contractors take the steps necessary to show that they can take care of their customers better than the competition," says Tim Kensok, Vice President of Market Development at AirAdvice. "AirAdvice delivers the top quality training, programs, and business coaching that give contractors the edge they need to grow their business. That is our commitment. With the HomeAdvice Certification program, we've taken it to the next level."

"Certification benefits everyone in the chain," says Kensok. "Homeowners will be assured that the contractors in their home are IAQ experts who can recommend appropriate IAQ solutions. Contractors will have an effective IAQ program and the objective third-party credential that sets them apart from the rest in their market. And distributors and manufacturers benefit from a contractor base that has effective IAQ strategies and can easily recommend the right products to address most problems."

The HomeAdvice Certification Program delivers all necessary elements for successful HVAC-IAQ program implementation and business growth planning, including field-proven tactics and best practices on:

  • IAQ performance goals and key program metrics
  • IAQ team-building, roles, performance metrics, and incentives
  • IAQ training via coursework and hands-on exercises
  • IAQ go-to-market: lead qualification, customer placements, proposals, more

Upon receiving HomeAdvice certification, HVAC professionals will be prominently listed as a HomeAdvice Certified Specialist on AirAdvice.com's "Find a Professional" page – the go-to place for homeowners looking for a qualified HVAC professional in their area who can perform an AirAdvice IAQ test and indoor environment analysis. In addition, AirAdvice will provide marketing support that will drive traffic to the certified contractors.

"Going through the AirAdvice certification process has had an immediate impact on our sales," says Kris Blankenship, sales manager at Bayonet Plumbing, Heating, and Air Conditioning, a family owned and operated business in Hudson, Florida. "I recently delivered my first presentations on monitor placements I'd made earlier in the week. I sold three systems in one day – my very first day. We've sold more since our start with the AirAdvice program than we have as a company in the last two months."

Blankenship began working with AirAdvice sales and business advisors after taking on retrofit sales at Bayonet. Previously, Bayonet had only rarely utilized their existing AirAdvice monitors and was hesitant about renewing their subscription. But after her work with AirAdvice, Blankenship came back to management with a strong message.

"AirAdvice said that if we work the program, the program will work," says Blankenship. "The certification program brought everything together. It was exactly the formalized training we needed and a real confidence boost. It gave me what I needed to get my management on board with reviving our AirAdvice program. I promised them that with this program, I could absolutely drive results —and the results have been outstanding."

More About the HomeAdvice™ Certification Program
The HomeAdvice Certification Program is available at no charge to any contractor with an active AirAdvice IAQ monitor. Programs are customized to current IAQ skill levels within each company. For more information, contact an AirAdvice IAQ Business Advisor at 866-247-4800, or visit www.airadvice.com.

About AirAdvice, Inc. AirAdvice, Inc.,
headquartered in Portland, Oregon, was founded in 1999 to help people improve their quality of life by taking charge of their indoor environment.

AirAdvice develops innovative technologies to monitor and analyze building performance and indoor environment factors that impact occupant comfort, health, and safety as well as system and building efficiency. The HomeAdvice™ and BuildingAdvice™ systems enable contractors, facility managers, and building owners to identify opportunities to reduce energy costs, improve the operational efficiency of heating, ventilation, and air conditioning (HVAC) systems, and solve indoor environmental quality issues.

More than 1,500 contractors and 30 distribution companies across North America use the HomeAdvice™ and BuildingAdvice™ systems. For more information, contact AirAdvice at www.airadvice.com.

Contact: Tim Kensok, 952-297-6827, tkensok@airadvice.com