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Marketing and Selling Energy Services
From Contracting Business magazine, January 2010
The last in a 3-part series on energy services, this article explains how going to market with your services in a slightly different way, you can be a significant player in the energy services business.
Energy Services for Commercial Contractors (part 2 of 3)
From Contracting Business magazine, December 2009
Creating a successful energy services program is not difficult, but it requires a few key skills and a clear definition of what constitutes your service offering. This article will detail the steps that need to be taken to quickly begin realizing the financial benefits to your business.
Energy Services for Commercial HVAC Contractors
From Contracting Business magazine, November 2009
HVAC contractors have the inside track to billions of dollars in new profit in a red hot market that has little or no competition. That market is energy services.
Monsen Engineering Uses AirAdvice Technology to Quantify Energy Costs
From MCAA Smart Solutions newsletter, Winter 2009
To persuade current and potential clients to view them as a money saver rather than a cost center, Monsen Engineering of Fairfield, NJ, provides energy assessments, or technical energy reviews, to show how much their clients can save in energy.
BuildingAdvice Allows Hill York to Expand Energy Services to Midsized Building Customers
From MCAA Smart Solutions newsletter, Summer 2009
As part of its hygreen branded program for building optimization and sustainability, Hill York uses BuildingAdvice to offer customers energy-saving solutions that drive its service agreement revenue growth and help to justify energy-saving retrofit/replacement projects.
Energy-Saving Opportunities in Green Buildings
Original article by Tim Kensok on HPAC.com - September 2009
All buildings ? even high-performing ones ? have room for efficiency improvements.
The U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) Green Building Rating System provides many paths to certification, some of which result in a more energy-efficient building than others. Thus, just because a building is LEED-certified does not mean significant opportunities for energy savings cannot be found. As the case studies at the end of this article show, savings usually can be had for little or no capital investment by fine-tuning the operations of a building.
The Reinvention of Energy Services
Original article by Tim Kensok on AutomatedBuildings.com - May 2009
With the current push to reduce energy consumption in commercial buildings energy service companies (ESCOs) are seeing rapid growth. According to a report issued by Lawrence Berkeley National Laboratory ESCO industry revenues rebounded with growth of 20% per year in 2004 to 2006. This is up significantly from growth rates between 2000 and 2004, which averaged only 3%
The Best Undergrad B-Schools
BusinessWeek.com - February 26, 2009
BusinessWeek's fourth annual ranking reflects a treacherous job market that is putting America's colleges to an unfamiliar test
Market for sustainable strategies
Original article by Barb Checket-Hanks in ACHR News- February 9, 2009
It didn’t take long for the word “green” to make New Year’s lists of stale words and phrases. However, the market for truly green and sustainable strategies is strong and getting stronger. Leaders among mechanical contractors can help their clients by becoming leaders in energy management, green building, and sustainable practices.
Message for Commercial HVAC Contractors
Original article by Tim Kensok on AutomatedBuildings.com- March 2009
Listen up HVAC contractors. How would you like to have the inside track to billions of dollars of new profit opportunities for your industry, in a market that is red hot, and where you have little or no competition?
Indoor Air Quality - Myth or Money Generator
ContractingBusiness.com- December 10, 2008
"If you?re in the HVAC industry and you?ve heard anything about Indoor Air Quality (IAQ), you know it?s important. You know that energy efficient homes seal in and recirculate the same germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know that indoor air can be 12 times more polluted that the air outside.
That?s the point. You know, but your customers don?t. Hence one of the largest issues facing IAQ in HVAC?credibility."
As conservation efforts grow, AirAdvice prospers
Portland Business Journal - November 28, 2008
"It began with a wish to improve a woman?s health. That sensibility still undergirds AirAdvice Inc., a Portland company fast gaining a national foothold in the commercial building industry."
AirAdvice Touts Higher Closing Rates
March 3, 2008
"Consumers are looking to spend money on their homes to make them a better investment," said Middleton. "So we need to talk to them about indoor air quality and to differentiate ourselves from other HVAC contractors."
IAQ Sales Success
August 27, 2007
Over the last five years at K&S Heating and Cooling, our annual indoor air quality (IAQ) sales have grown from zero to $2 million. If you think this is unusual or that this kind of growth doesn't apply to you and your business, I ask you to think again. When I joined K&S five years ago, IAQ didn't exist as a business segment. I took on learning IAQ and building an IAQ sales program. It took commitment to get it to today's $2 million a year, but I assure you, there's nothing I did that you can't do.
Taking IAQ to Market
February 28, 2007
No matter what your business' size or location, it's really pretty straightforward. I don't mean to say that IAQ marketing is a quick fix. You can't expect big things without being willing to commit to it through time. But getting started is simple.
IAQ: Getting Started in the Indoor Air Quality Business
November 21, 2006
The test stunned us - the customer and I watched smoke pour into the eaves and into the space between the home's two stories. All that dust and bad air was being brought in by negative pressure. We got things fixed for him thanks to that test, and as a byproduct of finding the solution to the problem, we sold some equipment. I was hooked.
IAQ: Why Now is the Time to Capitalize on the Market
September 20, 2006
IAQ successes are happening for HVAC businesses of every size, in all kinds of locations and situations. IAQ is not just a "city" or "big contractor only" ticket. As the early movers already know, people everywhere want to be sure they're breathing clean air inside their homes and businesses.